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Market Positioning — Focus on Mixed-Color Spraying

Views: 0     Author: Site Editor     Publish Time: 2026-06-22      Origin: Site

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Market Positioning

— Focus on Mixed-Color Spraying

Core Insight

In 2026, China's sheet metal manufacturing industry is undergoing a deep restructuring. General-purpose factories are seeing their profits wiped out in price wars, while companies focused on niche segments are expanding against the trend.

DINGPRECISION's answer: Become the single-category champion in the "mixed-color spraying" niche.

Mixed-color spraying — multiple colors, small batches, frequent powder changes — is the "dirty and difficult work" that most spraying factories actively avoid. But these very pain points create a high entry barrier: fewer competitors, stronger pricing power, and attractive profit margins.

Strategic Logic: One Meter Wide, 100 Meters Deep

DINGPRECISION's business revolves around the core process of "spraying," without venturing into unrelated areas like stamping or assembly. It has dug "100 meters deep" into the "1-meter-wide trench" of spraying.

Real case validation: Global home appliance brand microwave oven enclosure project. When DINGPRECISION took over in 2022, the original supplier's powder coating defect rate was 3.0% (approximately 30,000 scrapped units per year). DINGPRECISION focused on spray process optimization — replacing iron phosphating with zirconium passivation pretreatment, and replacing per-shift visual inspection with spectrophotometer testing every 2 hours. Results: defect rate reduced from 3.0% to 0.2% (15x improvement), delivered over 1,000,000 units for 3 consecutive years with zero delays, customer audit score increased from 82 to 96 within 6 months.

Three Years to Build Foundation, Five Years to Build Moat

  • Phase 1 (2018-2020) — Rooting: Leveraged Beijiao's industrial base, built spraying capacity, secured supplier qualification with top clients like Midea. Core task: secure one key client and establish stable cash flow.

  • Phase 2 (2021-2023) — Growth: Expanded to 15,000 sqm, invested ¥17M in equipment, completed "spraying → upstream processes" full-chain closed loop. Core task: expand capacity and optimize processes.

  • Phase 3 (2024-2025) — Momentum: Obtained High-Tech Enterprise certification, annual spraying capacity exceeded 10 million sqm. Core task: build certification barriers and technology moats.

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Phone: +1 3142997740

Email: niewenhui@dingprecision.com

Website: www.dingprecision.com

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